The Evaluation for Sunglass Hot is conducted leveraging a standardized heuristic evaluation tool. Heuristic evaluation is focusing on letting user rating their usability in different aspects. By using heuristic evaluation, it can easily find out which specific part is not working functionally.
This competitor set is containing both benchmarks and mass merchandisers to analyze a broad visualization of differences between brands. This competitor set can be narrowed down to specific functions when analyze user interactions and experiences.