The Walt Disney Company is an American diversified multinational mass media and entertainment conglomerate. Walt Disney Parks and Resorts is one of the Walt Disney Company’s major business. The Walt Disney parks and resorts has the vacation club which contains vacation packages like theme park and resort packages, cruise packages, and other travel packages. However, the Senior community is not their target audiences, but they are still the major part of customers for the vacation packages. Thus, I am design a senior travel plan to extend the range of their target audiences.
Firstly,I analysie different plans for senior community of the Dinsey's competitors and benchmarkets. I summarized a competitor analysis report.Secondly, based on the Disney's current business,I generated the marketing strategy based on the second hand customer demographic research and the media usage bahvior research. Thirdly, I used InDesign, Photoshop, Illustrator to create this campaign mainly attract the attention from the senior community.