Usability testing is the best way to understand how real users experience your website or application (usabilityfirst.com). Our team generates a scenario to simulate a real-life scenario for users to do the testing. Each tasks are basing on what we want to test. By using the online usability testing tool, UserTesing.com, helps us to find out our target audiences and giving them tasks to finishing their experience tour directly online. We can analyze their testing results and recorded videos to understand their experiences during the testing journey. It is a more visualized way to understand your users.
Usability testing lets the design and development teams identify problems before they are coded. The earlier issues are identified and fixed, the less expensive the fixes will be in terms of both staff time and possible impact to the schedule (usability.gov). Usability testing just need portable recording equipment, room, participant and testing team instead of formal lab and higher costs.
American Eagle Outfitter Testing:
This testing is based on using online usability testing tool to generate testing results from the target audiences.By analyzing users testing performances with specific questions, we generate ideas of how to improve the current ios based applications like: more product details on the product page, and reduce the scrolling process for the left side menu and etc.